S2.E1: From legacy to AI‑ready - Refresh the PC fleet

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00:01:28: If the devices on your disk could listen summarize translate and secure data without sending anything to cloud what would that mean for customers?

00:01:40: Today We are talking about the momentary of IT lead phases moving from a legacy PC to AI fleet.

00:01:48: So with our guests today I'll make warm welcome to Jörg, and I will ask you to present yourself and your background.

00:01:58: Thank you very much, Henry!

00:01:59: Yeah my name is Jörga Roskowitz.

00:02:01: i'm in charge of the central EMEA FIE pre-sales team And we are responsible for work with our end customers as well with our OEM partners like Lenovo, to create PUCs at the customer side.

00:02:15: That means we are defining right hardware from Edge up until to the data center and software integration.

00:02:24: I'm really pleased to be here today.

00:02:26: Thank you

00:02:27: And Jörg?

00:02:28: We have more guests in this room so Nick if can do an introduction for yourself.

00:02:34: Thank you, Henrik.

00:02:34: Yes I'm Nick Cameron and I work for Lenovo but am the AMD Business Development Manager in the UK so often spending lots of time talking to customers about what they need or want how Lenovo and AI and AMD can fit into their journey.

00:02:51: Welcome to you as well Ralph

00:02:54: please?

00:02:55: Yeah thank you Henrik.

00:02:56: So I'm Ralph Nader.

00:02:58: I'm the category lead at EMEA level for Lenovo, handling the solutions and services group.

00:03:07: Today.

00:03:07: i am really excited to have that discussion today where we're going focus on the cybersecurity aspect that Lenovo is putting focus on.

00:03:16: how are you gonna drive it into the PC market?

00:03:18: And specifically the transition of new AI PCs as well in integration.

00:03:25: Welcome to you aswell and Sevier My colleague.

00:03:30: Hi, Henrik!

00:03:31: I am Xavier Siebert and the new focus sales manager for the business unit Lenovo at Alzo Germany so i'm a really newbie here with only three years from my background .I spent almost twenty years in B to C field with a large electronic retailer.

00:03:58: Welcome to all of you and I'm quite sure that we will find some interesting talks during the next minutes.

00:04:07: And let's look into what is happening here, so why AI?

00:04:13: are matters in the cutting edge?

00:04:15: The AI, NPUs latency & privacy?

00:04:20: Can you help me from beginning just to start with the fundamentals for the organization still relying heavily on the cloud, how that is working?

00:04:29: And also maybe define moving things we are becoming essential in future as well.

00:04:35: Thank You very much Henrik!

00:04:36: That's a good question.

00:04:38: Currently, there are a lot of discussions people asking shall we do on-premise or off-premises in regards to our AI workloads and We think it will be a hybrid based system.

00:04:51: So that means People who run On their own device on the edge.

00:04:56: side of things specific with the latest Ryzen AI product supported by the NPUs as well As data center applications data into the cloud.

00:05:10: Why they are doing this?

00:05:11: I think that has several reasons, currently it is important to drive efficiency.

00:05:18: Efficiency is a point about performance so we need fast responses which normally measure in low latency times.

00:05:29: The other point is about security and we will hear a little bit more information.

00:05:38: Just think about your own data, right?

00:05:40: So nobody want to share personal data within the cloud accelerated by AI models.

00:05:46: Therefore a local AI agent running on a notebook or desktop system can be key for companies to run their own applications.

00:05:58: these jet agents just for supporting infrastructure, for educational infrastructure.

00:06:06: For research and development And there are a lot of use cases already which is showing the proof points for these kinds of devices.

00:06:19: Last but not least it's all about cost.

00:06:21: So we need to optimise on costs when establishment, your application.

00:06:28: people always talk about TCO total cost of ownership and this is something where you can improve with a mixed hybrid environment.

00:06:38: You talked about NPUs.

00:06:40: so just to explain a bit we have talked about CPUs for quite many years.

00:06:47: NPU isn't new any longer but maybe you can elaborate on what's behind that wording.

00:06:54: Very good point.

00:06:55: So NPU stands for Neural Processing Unit, and it will accelerate integer as well as floating-point operations.

00:07:03: What does that mean in easy words?

00:07:05: Maybe you all remember ten to fifteen years again with the Blu-ray and DVD decoding stuff.

00:07:12: so In the beginning It was accelerated by the CPU which means the CPU utilization Was always very high almost one hundred percent.

00:07:22: The battery drain was a lot, so that means after one-one and half hours battery was empty.

00:07:28: And you couldn't finish the experience to watch the movie.

00:07:32: Similar to the NPU.

00:07:33: what is it doing?

00:07:34: The NPU is accelerating these AI workloads.

00:07:38: It doesn't matter if its an AI agent If Its generate pictures or even movie clips.

00:07:45: X the performance, or let's call it efficiency.

00:07:52: It is not necessarily only the performance but also the efficiency to have a better all-day experience for customers.

00:08:00: and same thing we did with the DVD Blu-ray decoding in the past.

00:08:04: We added the decoders into silicon like the NPU.

00:08:09: This allowed us more performance and higher battery life time.

00:08:15: Yeah, just to clarify maybe also say in views.

00:08:18: It's a new word and so like with a lot of other things we Also have speed within an interview So we can clarify that as well?

00:08:27: How do you measure how fast the impu is running?

00:08:30: That's another wording for that.

00:08:31: I

00:08:32: know this means tops thousands operations per seconds.

00:08:37: This is the current measurement And the higher the tops The better the performance will be.

00:08:45: Okay, good.

00:08:46: So that we will talk about tops and the people need to understand what tops is about?

00:08:50: And it would be a new topic for many years from now.

00:08:58: Exactly!

00:09:01: So Ralph over to you.

00:09:04: so we are many speakers today.

00:09:06: let's see how can look into that from a security point of view.

00:09:09: like Jörg was saying The biggest challenge customers are facing right across devices something that you can share with us, how to control the security in a better way?

00:09:22: Of course.

00:09:22: So basically from Lenovo point of view and for the last couple years we've been focusing on addressing the customer, I would say pain points and try to understand how we can support our customers through their journey.

00:09:38: And one of the important thing is that Lenovo has been working on is to identify the core solution or some kind of solution where we can embed our customers?

00:09:50: This was when it came out with our ThinkShield ProSolution that you have embedded That solution, we started that solution I would say a few months ago.

00:10:02: where wanted really our customers to take the added value of the essential solutions.

00:10:09: When i talk about the essential solution and talking everything related to supply chain security on our notebooks or bio-security plus deferment security.

00:10:21: On top of that Lenovo decided or we were part of the thinking, why not?

00:10:26: to introduce more and try to drive an AI-based solution where a customer will get added value when it comes some malware protection.

00:10:36: Some data protection as well as harder defense.

00:10:40: This is what we wanted to do with ThinkShield XTR control.

00:10:45: that's going to help our customers in order for them the detection and response to any attack.

00:10:56: All these, I would say features are AI-driven which means that you will not get a human interfacing meaning that control itself is happening through AI.

00:11:11: it's helping customers action immediately in case any detection is happening on their PC and then the response comes directly.

00:11:22: This is from XTR control, yeah?

00:11:24: Yeah okay so security like it's of course something that giving us another layer or attention to what AI also gives as opportunities.

00:11:34: So ofcourse security will be an element too but we are doing together with the AI solutions there.

00:11:41: Yeah, yeah absolutely.

00:11:43: This is what we are doing from that perspective

00:11:45: correct?

00:11:46: So with you Nick taking this so how do you think the AI changes in the conversation your having with business partners when they're looking at a new laptop or notebook?

00:11:56: How would that change and develop?

00:12:01: Absolutely!

00:12:02: you know, there's lots of conversations at the moment with customers around.

00:12:09: You know do we go on the AI journey now in terms with a CPU?

00:12:13: Do we go with an MPU or not?

00:12:16: I think we're definitely seeing lots and lots of new applications coming down the line for local MPU usage.

00:12:25: have a solution.

00:12:26: It was called Lenovo AI Now last year, it's now going to become Lenovo Kira and I think that is very powerful tool because for me if there are any internal documents we don't want put in the cloud then i can run them locally on my device.

00:12:40: So Kira

00:12:42: also has a local running solutions that Lenovo provides right?

00:12:48: Yes, exactly.

00:12:49: So I haven't actually been able to try Kira yet because they're only coming out with

00:12:55: the

00:12:55: newest devices.

00:12:56: but right now it's Lenovo AI and that is running PowerPoints and Word documents locally to get summaries etc.

00:13:06: And also on that there are lots of new factors coming from local AI usage.

00:13:14: But i think as well looking at Microsoft, they're really embracing the kind of the MPU and usage of the MPU.

00:13:23: And I think for customers maybe when they are looking up their new devices... For Windows XII it comes out potentially.

00:13:32: this is entirely my opinion.

00:13:37: Windows might say you need to have an AI device, so again completely my own opinion.

00:13:43: but I think that's something business partners and customers needs be thinking about when they're purchasing devices now.

00:13:49: So do you think the DMPU will be a new standard?

00:13:52: That would be like basic stuff that you look at while buying your PC?

00:13:56: Oh absolutely yes!

00:13:58: Is it already started or is there more to come?

00:14:05: I think, at the moment probably like sixty percent of our customers are kind an AI usage locally on the NPU.

00:14:13: For various different reasons, I mean they might have co-pilot plus.

00:14:16: there may be future proofing for these new applications.

00:14:20: so i think it's a conversation that is happening all of time and often just maybe some customers down to cost.

00:14:29: but again coming back to Windows twelve potentially if thats feature then you know actually insulating yourself.

00:14:39: purchase a new device again in a couple of years time if that's requirement.

00:14:43: No,

00:14:44: but you're talking about Windows

00:14:46: on Microsoft right?

00:14:47: So Microsoft is doing these kind of recommendations or even setting this requirements to get the windows eleven logo with co-pilot support.

00:14:56: Yeah maybe we should also emphasize little bit about copilot and copilot plus.

00:15:02: The Copilot is an AI function where where you can ask questions like with other GPT solutions, but co-parted plus is a hardware requirement that it's giving a decent load of tops.

00:15:16: So it needs to be above forty tops in order to have the co-party plus branded name thing too good.

00:15:25: so from partner perspective say yeah as my colleague You are talking with your partners all day perspective that you're talking with the customers about?

00:15:39: Well, the perspectives I'm talking about with partners.

00:15:42: They are still not sure if they should go on it or wait a bit before going to AI and in further talks we can always see this is exactly what they need.

00:16:00: And it's very important to see here what the cost factor and time-winning factor is playing for role in a decision.

00:16:16: When they look at their costs, when there are times winnings... ...they really see how it brings them on AI computers and solutions.

00:16:25: The transition into AIPC isn't something I would say easy to happen!

00:16:32: we feed it in the market.

00:16:35: It's taking some time, customers would like to understand added value that they're going get and buy those AI PCs.

00:16:41: so its not gonna happen any short transition of time still.

00:16:46: customers need to understand as you have described the co-pilot plus the AI agent thats coming.

00:16:52: all these features customer needs really needed value.

00:16:56: for example Since we brought up the co-pilot discussion, we at Lenovo for example where after were offering or working on offering a managed services.

00:17:06: Or some sort of webinar and training for their customers so they can understand what is the Co-Pilot once they're going to buy it?

00:17:12: These are licenses that the customer will be able pay for.

00:17:14: So then you need to understand added value with it And that transition.

00:17:17: remember when moved from Windows ten to windows eleven there was a lot of back and forth, so customers will understand.

00:17:24: The same thing going to happen with the transition into AIPC today.

00:17:27: I think that percentage is still not high right?

00:17:31: How much we are selling as AIPCs?

00:17:33: it's still limited but moving forward when the customer would start seeing or understanding their added value.

00:17:40: this where they bring in to their customers, to their employees ,to their background.

00:17:47: yeah

00:17:47: Yeah, so if we convert that into how the usage is for GPT solutions and things like.

00:17:52: That maybe the hardware is ahead of the market in that?

00:17:57: So the AI is really moving fast forward.

00:18:00: but some of the capabilities we have within their hardware uses of NPU will come more and more and More investment in the future as well And you would have some benefits already from today.

00:18:13: But there'll be even more along the road when we are seeing more benefits coming in that can run on a specific unit.

00:18:22: The difference between what we see with cloud-based and hardware based, how do you see a difference coming up there?

00:18:35: I would say today many of us use Cloud-Based solutions.

00:18:39: so... What will this mean to our future?

00:18:44: As we discussed in the beginning, We think that the future will be a hybrid model.

00:18:49: So you need to think about the fast process In terms of AI adoption as well as AI development.

00:18:56: so just going one year back it was nearly impossible To run small LLM on the CPU side.

00:19:04: no problem, up to eight billion you can run without any challenges.

00:19:09: So taking the rise in AI products also these days running a chat agent which you control by voice is not rocket science anymore.

00:19:19: it is already working.

00:19:21: so it requires data center hardware in the past but its getting more and more optimized.

00:19:28: I think specifically in regards to security and confidential compute, this will be a must-given.

00:19:36: So for example if you deal with sensitive data at the small medium customer placement For example You would run it locally on your workstation A single server side or on the Edge device.

00:19:48: And If you want to do...if you deal With bigger data you go into cloud offerings.

00:19:54: This is exactly what we already get applications, right?

00:19:59: So easy small questions can be answered locally and the more complex that task will it can be extrapolated into a cloud ecosystem.

00:20:11: Okay so there would be a mix.

00:20:13: then something local.

00:20:15: some will be cloud based as well but taking this into consideration with you Ralph security link to what are customers asking most frequently now.

00:20:29: So as Yorke was saying, I mean customers.

00:20:32: they are working in a very hybrid environment and the customer need to make sure that they do have that visibility when it comes to threat.

00:20:42: They're going through right?

00:20:44: This is something important.

00:20:47: there's also attacks so basically threats with all the technology that's coming out.

00:20:54: So there is some sort of... customer security that they are always asking for.

00:21:01: This is where the play of Lenovo, it's coming into the game.

00:21:04: while we can offer those kind of I would say security to our customers even if you're talking about related to firmware attacks, related to device management, related visibility in hardware right?

00:21:17: So all these things are very important for us too.

00:21:20: look at and this what were getting from our customers.

00:21:24: I think that's important, maybe also a link to what we should talk about now when you're talking all the data that we are exchanging and how we are managing these systems as well.

00:21:34: So Nick so What does it mean for IT teams?

00:21:37: When they deploy hundreds or ten devices new to an organization?

00:21:43: How will that hardware software validation matter?

00:21:46: And how do you collaborate with the IT infrastructure from an IT manage your point of view and then enrolling that into the organization.

00:21:56: Yeah, sure.

00:21:57: so I think maybe also more of a services question for Ralph as well though i know Lenovo have quite a lot offerings around kind From a Lenovo perspective, we can definitely help kind of pre-pre the devices arriving coming into this state and helped manage.

00:22:17: The services that sit around that whether that's autopilot image management etc.

00:22:23: which can make it easier for customers to move across from one platform to another.

00:22:30: And then in terms of adopting AI devices your fleet, it's relatively straightforward.

00:22:40: It is not too complicated at the moment anything different than kind of regular non-AI PC devices.

00:22:46: so yeah.

00:22:49: So

00:22:50: no special handling when you talk AI devices compared to where we are today?

00:22:55: I see Rafa's got his hands up.

00:23:00: So yeah, exactly and thanks Nick.

00:23:02: so basically from our side we have introduced what we call AI agent into premium support than premium support plus.

00:23:10: this is something very important that let me take a few minutes to talk about Lenovo, we knew that the customers who as we have said previously.

00:23:19: The customers are doing this shift into AI PC and all our new AI PCs.

00:23:23: they're coming with a lot of integrity off of you I would say features that has been added on This is why?

00:23:32: And this is where and Why Lenovo wanted to ensure That we introduce in Our services what we call an AI agent.

00:23:39: What does it do that AI agent?

00:23:40: first of All the customer will get access To some sort of a portal either through Teams, right?

00:23:46: Or a commercial Vintage which is on Folignovo or any eSupport website available.

00:23:52: Then that AI agent is going to help the customer because it's a service that you are providing through Premier Support or Premier Support Plus.

00:24:00: so its an AI agent who will be helping customers in many aspects meaning that... The AI agent check this status of open tickets the customer has been doing for last couple weeks and months.

00:24:13: then they can register all the, not all but five.

00:24:17: The five last conversation that had with him.

00:24:19: meaning if you want to re-open any discussion in the past and look at it Then troubleshooting is happening.

00:24:26: so If a customer requires any troubleshooting for their PC or AI agent will do this immediately.

00:24:31: So if an upsell suggestion comes which means customers would like to run any upsell the AI agent is willing Or they could do that.

00:24:42: If none of those questions has been addressing the customer request, then the AI agent is going to transfer the customer into any live chat or any life call with the Lenovo support.

00:24:55: So that AI agent has been introduced just recently I would say in the last two months.

00:25:00: now we are embedding it into our Premier Support and Premier Support Plus to any new AIPC's that you're introducing into market.

00:25:09: And this really important for For the price of this services that customer is paying today, they're going to get all these features embedded for them.

00:25:20: There's a huge added value that customers are going to take.

00:25:23: We have a huge price increase on the hardware but we won't be getting it because there will be an advantage with the customer taking benefit out.

00:25:33: Good

00:25:34: to hear.

00:25:36: So I think link that too, also what has happened just recently.

00:25:40: so Microsofts have closed down for Windows X or end of support with those tend upgrades services something that is really more in the focus now?

00:25:51: All you upgrade security and all this stuff that Microsoft's providing two windows ten it ended.

00:26:00: Xavier You're talking to the partners about how security really matters.

00:26:05: Are we there where the importance of security is something that's on a table when you discuss about new upgrades for PCs?

00:26:14: Yes, this topic was frequently talked with partners and tried to build perfect link between opportunities.

00:26:29: I agree with you, so the services that we were provided but also Windows upgrades.

00:26:39: We can see from Windows ten devices.

00:26:42: there are still so many devices out.

00:26:47: So from that perspective also by upgrading to a new device, it's really interesting how you see.

00:26:53: of course the upgrades makes difference but with services.

00:26:57: And what I hear from you Xavier is that partners are looking at more intense than they had done previously and seeing opportunities in making good solutions for their customers so they keep having safe devices.

00:27:12: So let's move into our next topic we are looking at.

00:27:15: That is the open software, ROCAM and a framework choice.

00:27:19: so I think that it really something now going deeper in to what AI is.

00:27:27: Jark can you please elaborate on those special terms or maybe should also explain but this just before.

00:27:36: That's a very good question and I'm happy to share little bit more about that.

00:27:42: And there was an analysis why these AI initiatives are failing, and they're a couple of reasons I would like to highlight before we continue with the software stuff because software is one key element.

00:28:06: It's really the processes you have inside the company... ...and the ability in open source based software.

00:28:16: So current challenge on AIS death nothing has been written in stone.

00:28:21: There are no standards yet, right?

00:28:24: So what we can say is that every month and quarter something new will appear to the market if it's either a model or framework or library whatever it would be.

00:28:36: there are changes And on the developer side of things, they don't care about hardware.

00:28:45: So they do not want to deal with different hardware manufacturers They just wanna solve their problem.

00:28:52: In that regards ,they run AI agent And therefore, it is so important to have an open ecosystem.

00:29:01: So we call it heterogeneous system architecture because even within AMD We have five two six different architectures.

00:29:10: We have X-Aid six, we has ARM and we have the SSEs with that NPU.

00:29:21: With this neural processing unit connected where we need to make sure That the software ecosystem can deal with specific within Windows environment And we need To Make Sure with Our Rockin Ecosystem which status for Radeon Open Compute all these different Silicon parts will work together.

00:29:45: And one on top, it's not only working on AMD hardware so if you work with HipRock M It'll also work on CUDA.

00:29:54: So that means on the NVIDIA environment and we can see currently very clear just looking into current market perspective The majority is using PyTorch.

00:30:07: Why PyTORCH is such successful?

00:30:10: They are running more than eighty percent of the market share because they're supporting each and every device in the market.

00:30:18: It doesn't matter if it's a CPU, GPU an FPGA or DPU.

00:30:23: whatever architecture is underneath... ...it will be supported so that the developer or the customer can just purchase a device and get an optimized feature for their AI agents, or AI application they want to run.

00:30:41: The way that you create your hardware and make enablement of software also to collaborate on the hardware platforms from AMD is something really matters then in next topics when we talk about how actually use the hardware in good ways.

00:30:55: so taking discussion we have right now over to you, Nick.

00:30:59: So with all that new stuff coming both on the hardware side and on the software side how will that impact for Lenovo's SAP Enterprise customers?

00:31:11: Yes it is a great question.

00:31:13: so I mean... All of the things that Jerk said are very exciting.

00:31:19: I think having AMD, kind of like the language in place to be able talk across all different platforms is really important.

00:31:30: be hopefully for the SMB space.

00:31:34: I mean, in kind of larger enterprises we have a lot people who know how to use CUDA and they like to stick with what they know.

00:31:43: but maybe an SMB-space where you can see new people coming into smaller companies that are learning.

00:31:49: The base

00:31:58: that we have with the platforms, both from the hardware and software side is something that can be used in all segments.

00:32:05: All verticals within wherever you work but also within a size of your company to do working on them.

00:32:11: so it's not something fits only for enterprise or it could be like individual also.

00:32:18: Okay good to hear.

00:32:19: This is important because I think the winner will be who can offer a platform system architecture to the end customer starting from the edge until the data center without dealing across various software solutions.

00:32:36: So which makes life of our customers a lot more difficult to deal with?

00:32:42: You mean you're like, we want the customer to have everything embedded for them so they don't have to go and purchase software here or there

00:32:51: exactly.

00:32:57: And this is one thing for example that I'm working on, we all know with the harder price increase in the market.

00:33:05: Let me just jump you here.

00:33:06: so right now we are at a phase where memory prices are increasing quite heavily due to data synthesis.

00:33:16: Yeah, absolutely.

00:33:16: Sorry yeah exactly the memory price increase it keeps going up since November I guess.

00:33:22: so we do have a major issue which means that one of the things that was been working on at Lenovo Since customers are more interested in the OPEX model rather than the CAPEX Which is try to focus with the customer and ask solution device as service solution where will try introduce all the cybersecurity products embedded under one solution over three years time.

00:33:51: I'm not going to name those kind of solutions, but like for example ThinkShell Pro that we have at Lenovo is one of the offers they would like to introduce.

00:33:58: so what are trying to say?

00:34:00: To the customer instead of with a price increase happening and then said off you go in buying those software solution on this side and try to get it deal over being expensive, let's work together.

00:34:15: we can block it for you over three years time.

00:34:18: We're going to offer the managed services of UFLEET and LDO which is Lenovo device orchestration as well another management tool.

00:34:27: We are offering some XDR control solutions that you will support with and Mr customer just sit behind your screen and see that Lenovo handles all these services.

00:34:39: And on top of that, we do have the Premier Support or Premier Support Plus off Lenovo with an AI agent which is combined for you in the overall offering.

00:34:48: So this is very important.

00:34:50: as Yorick was saying that will would like to customer to buy full solution from us so they can sit back relax and let us manage their business under free from the hardware and software point-of view.

00:35:04: So now we're talking about what is happening.

00:35:05: right.

00:35:06: Now, but it's really giving an impact to the market.

00:35:08: if you should look into the partnership that they know one AMD has had for a really long time and be real customer impact of that is given as well.

00:35:17: so too unique.

00:35:18: If your looking back like fifteen years.

00:35:21: ish.

00:35:23: What about the partnership between Lenovo and AMD?

00:35:25: What has changed mostly in their partnership?

00:35:28: Yeah Thanks Henryk I mean i think so In two thousand ten I think we had our first ThinkPad with AMD.

00:35:37: And that was, yeah, sixteen years ago and that really the start of what is to be a very successful relationship.

00:35:47: so... That's kind of like the founding product for Lenovo and AMD.

00:35:54: We have quite bit of success in that.

00:35:57: And I think we then saw another big uptake in the success between Lenovo and AMD when AMD introduced Ryzen, because Ryzen is an incredible platform.

00:36:09: So that really helped elevate the Lenovo-AMD partnership.

00:36:13: Then going into COVID as well where Intel had pretty big supply shortages in kind of like originally using Intel, they had to say right what else can we get our hands on and that again elevated the Lenovo AMD partnership even further.

00:36:35: And then off the back of that I mean for back-to-back growth between with AMD and Lenovo.

00:36:45: And I think from an European perspective, Lenovo are AMD's biggest partner.

00:36:49: so it has been a very successful relationship so far.

00:36:53: we're going from strength to strengths that will continue to do so.

00:36:58: From the partnership perspective its like long relations.

00:37:03: you have together collaborating bringing new devices.

00:37:07: So when we look at to you, Jörg from the AMD point of view.

00:37:13: What have been most significant technical leaps that has been moving on lately?

00:37:21: I think there's a clear answer it software support.

00:37:24: so... Within the last couple of years, we have seen that the business is more and moving forward a solution-oriented business.

00:37:33: Rife has described it perfectly to people or customers who are not purchasing a notebook anymore now they're purchasing a service.

00:37:41: so they want to manage their AI agents whatever they need.

00:37:46: They need software orchestration to fulfill all these needs.

00:37:55: done on the A&D side is to work with our partners, to work in Lenovo.

00:38:00: To get all of security aspects into systems and provide software features for these AI models because I remember three years back when we started with the AI journey it was really difficult to succeed as a dominant partner And therefore, we invested a lot into the software ecosystem.

00:38:25: Acquired new companies which are specifically tailored to optimize on AI workloads and now with partners like Lenovo to provide these kind of features across the portfolio.

00:38:42: And again, I think it is important not only having those solutions on the notebook side or things in the Edge but also providing these solutions within Data Center so that you can have a full offer for customers.

00:38:57: It's a lot of topics where we're talking about, so I will hand over to you Ramf as well because it is really quite interesting.

00:39:03: So what are the real user cases that you can see from that?

00:39:06: We were talking right now... So i think about faster troubleshooting with your services and so on.. Is there benefits for this that would be more coming in the next years or...?

00:39:20: For our customers.... What they are trying to offer beyond what's available in the market, right?

00:39:28: We are trying to secure our customers from any I would say cyber attack.

00:39:33: This is exactly what we're trying to do even when it went deep down.

00:39:39: so offer some kind of a solution related to data defense for example if customer PC was stolen and wanted ensure that hide and encryption of the data in case someone tried to take the data from those PCs, right?

00:40:00: We wanted to ensure that unauthorized access is prevented.

00:40:06: So we're trying to defend our customer.

00:40:12: top of the data defense, we do have what we call as Harder Defense part of a solution.

00:40:17: What does it mean?

00:40:18: The harder defense?

00:40:19: meaning that if today you're blocking any USP or any docking station that is infected how I say right so there's that harder defense going to protect the fleet connected for any Lenovo fleet when they don't have that kind.

00:40:37: What we try to do, and here will talk about SMB.

00:40:39: We're talking about enterprise because all these solutions can be extended for limited number of users And it can be a complete full solution when it comes to enterprise or global accounts.

00:40:51: So what you are trying to say our customers?

00:40:54: that?

00:41:02: This is where we can really support you during this journey from any type of attack, as I said.

00:41:11: From the hardware defense to data defense up to XDR control.

00:41:16: We have an end-to-end solution available right now and are happy because we're not a box mover company but solutions oriented companies that offer all these kinds of solutions.

00:41:31: I think one topic that we maybe didn't touch so much is actually the reduced downtime.

00:41:37: So, when you have a device that's not working then it's also something with security running in proper way and your devices are running all of time but don't need to suffer from data being stolen or devices which aren't working like this.

00:41:55: That contributes more productive ways

00:41:59: Absolutely, absolutely.

00:42:00: I mean when we are moving into automation right?

00:42:03: So the systems are automated meaning that the downtown is limited.

00:42:07: there's no manual oversight of any attack.

00:42:11: There is now and i would say difficulties in maintaining a visibility across the fleet When it comes to hybrid models.

00:42:19: so The automation that Lenovo is putting for cyber security support is helping to lower the downtime of any attack and make sure that the customer continue running his journey normally.

00:42:36: Why we are in the background taking action on an attack?

00:42:40: Yeah, so severe to the partners and end customers that we're talking about at daily level.

00:42:46: So where do you see biggest wins for your customers?

00:42:49: adopting Lenovo and AMD AI platforms from here today?

00:42:54: For sure, it's the price factor with the service who are coming.

00:43:00: So they see that there is a complete package not only of hardware but what comes on help and services.

00:43:10: And thats whats of course with IMD where they play with sensible price.

00:43:16: customer or customers who have really sensible to their prices offer a great price but also a great technology and so we cover the services, software support.

00:43:34: We do cover what is needed for tomorrow's market.

00:43:40: Yeah, but the technology from AMD is there.

00:43:44: The power is there at a price.

00:43:47: that's really game-changing for customers who are price sensitive.

00:43:52: That's an amazing point of working with AMD Lenovo in that way too.

00:43:58: So what we've talked very much about this hardware Of course it is linked to the AMD.

00:44:04: We're talking about the software link also attaching some capabilities that are not even discovered yet, maybe.

00:44:13: Some of them have already been discovered and some aren't to come but the platform is built there And then of course services linked with it as well.

00:44:21: It's something we'll be looking into.

00:44:22: So before closing I have a question for each of you.

00:44:28: If by the discussions we've had so far Can say just one thing One thing from audience By listening what he has talked about today What should be the takeaway, Joe?

00:44:40: After closing down listening to what we have talked about I will start with you, Jörg.

00:44:47: The one take away that you would ask our listeners right after closing.

00:44:52: now from an AMD perspective

00:44:55: That's a very good point.

00:44:56: So go with technology.

00:44:59: Don't hide or don't be shy.

00:45:03: So you need to work with the technology because that's the only path to succeed in the future.

00:45:09: AI is here today like the web beginning of the two thousands and I will lead an optimize a lot what we are doing every day.

00:45:21: cool And uh, i would do ahead over to you Nick.

00:45:25: so What Would Be The Takeaway From Your Perspective?

00:45:29: Yeah,

00:45:30: so I think something that customers need to be thinking about now and partners as well is obviously with the cost increases.

00:45:40: How costs might be affected maybe for AI in the cloud?

00:45:44: In the future because a lot of these AI providers will have huge costs to offset from all the RAM increases what you can do on your local device.

00:45:58: How important is it now?

00:46:00: do you think then to have an AI enabled device?

00:46:04: So, to balance the cloud-based and hardware based in a way that you want control yourself would be your advice.

00:46:11: In order take consideration into having AI ready PCs purchased today or tomorrow

00:46:19: Exactly yeah thinking about the Cloud economics with prices going up And then having a device local as well.

00:46:26: The bonus on top of course the power usage that you can then reduce power as well when it's more power efficient driving this application on a local device.

00:46:36: So Relf from service point of view, one take?

00:46:40: From here

00:46:41: I would say to customers protect your fleet use Lenovo services.

00:46:47: This is very essential for your own protection For your own company.

00:46:54: Don't think that if you are going to save few dollars, it means that.

00:46:58: You're not gonna get attacked.

00:47:01: this is wrong.

00:47:01: I would say so.

00:47:02: cyber security attack.

00:47:03: protect your fleet services from Lenovo.

00:47:06: Protect Your Fleet.

00:47:07: This Is Very Important Moving Down The Road.

00:47:09: The AI Is Not Gonna Stop As York Was Saying.

00:47:12: There Will Be More I Would Say AI Capabilities Running In The Future.

00:47:17: So We Have To Be Up To That Speed

00:47:19: Here.

00:47:19: You See Security A lot of time and security will also stay there for tomorrow.

00:47:24: I'm quite sure that this is something, it could be a topic not stopping at all.

00:47:30: Sevier put your vote on the key element to take from here?

00:47:36: I would say reach us in any way In any possible way AMD Lenovo and of course ALSO And ask yourself the question Will you challenge yourself Be ready for AI.

00:47:53: Ask the right question and can we help?

00:47:57: Yes, we can help.

00:47:58: so get in touch with us.

00:48:00: We can show you everything what's your need to get started Because this is the future And This Is What's Happening Now.

00:48:09: Great I will do a soft closing by thanking You all.

00:48:13: So thank You Jörg from AMD To Participate In The Podcast Here now Nick from Lenovo, Ralph from Lenoval and Sevier my colleague.

00:48:24: It has been a pleasure!

00:48:25: I think you have all been smiling along the way here so we enjoyed talking about topics that were talked about.

00:48:33: it's really been some good questions of collaboration on how to define this in different angles and combine them into an AI solution based something that matters for everyone using PC on a daily work.

00:48:49: Thank you everyone and thanks for the good discussions!

00:49:14: For more resources, links and product details discussed today don't forget to check out our show notes and visit our podcast website.